The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper
Category: Best of Print
Points: 90.00
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper
Category: Editorial / Magazines & Newspapers
Points: 45.00
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Non-traditional & Guerrilla Marketing
Points: 45.00
#WeThe15
Agency: Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown
Client: International Paralympic Committee
Category: Television & VOD / Long Form - Single
Points: 45.00
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Innovation & Transformation / Innovation in Integrated
Points: 45.00
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Current Event Response
Points: 45.00
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper
Category: Craft / Printing & Production
Points: 45.00
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Craft / Art Direction
Points: 45.00
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 21.00
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Promotional / Posters - Series
Points: 21.00
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia
Category: Gaming / Mobile
Points: 9.00
EatQual
Agency: DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client: McDonald's
Category: Packaging / Specialty
Points: 9.00
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper
Category: Physical Items
Points: 9.00
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Online Films & Video / Long Form - Single
Points: 9.00
Chicharron Run
Agency: Machine / London + DDB / Paris + Final Cut / London + Stink Paris / Paris
Client: Ubisoft / Far Cry 6
Category: Sound Design
Points: 9.00
#WeThe15
Agency: adam&eveDDB / London + FleishmanHillard / London + Pentagram / London + Pulse Films / London
Client: International Paralympic Committee
Category: Integrated PR Campaign
Points: 9.00
Theater to Go
Agency: DDB / Budapest
Client: Juranyi Theater
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Craft / Art Direction
Points: 9.00
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society)
Category: Community Building
Points: 3.00
Game Responsibly - Machine-gun Mouth
Agency: DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client: Battlegrounds Mobile India
Category: Online Films & Video / Long Form - Single
Points: 3.00
EatQual
Agency: DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client: McDonald's
Category: Community Building
Points: 3.00
Awa
Agency: FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima
Client: Andea Water
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.00
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society)
Category: Physical Products
Points: 3.00
Beernaments
Agency: alma DDB / Miami + DDB / Chicago + DDB / San Francisco + Kaleidoscope
Client: Miller Lite
Category: Physical Products
Points: 3.00
Millerverse
Agency: DDB / Chicago
Client: Miller
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Target the Rainbow
Agency: DDB / Chicago
Client: Mars / Skittles
Category: Targeted Video / Online
Points: 3.00
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society)
Category: Physical Items
Points: 3.00
Awa
Agency: FAHRENHEIT DDB / Lima + Del Mate Producciones / Lima + Fahrenheit Content / Lima
Client: Andea Water
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.00
The Golden Number
Agency: Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm
Client: McDonald's
Category: Sonic Branding / Branded Audio
Points: 3.00
The Night Whale
Agency: Nord DDB / Stockholm
Client: McDonald's
Category: Broadcast / Single
Points: 3.00
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Single Country or Region / Consumer / Brand
Points: 3.00
Millerverse
Agency: DDB / Chicago
Client: Miller
Category: Experiential / Virtual Events
Points: 3.00
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia
Category: Games / Gaming
Points: 3.00
BEETHOVEN X - THE AI PROJECT
Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client: Telekom Deutschland GmbH
Category: Audio
Points: 3.00
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna
Category: Short Form Video / Single
Points: 3.00
Foamy Haircut
Agency: Africa / São Paulo
Client: AB InBev / Brahma Beer
Category: User-Generated Content
Points: 3.00
Target the Rainbow
Agency: DDB / Chicago
Client: Skittles
Category: Online & Mobile Video / Pre-Roll
Points: 3.00
Better With Pepsi - McDonald's Print
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: P.O.P. & In-Store / Single
Points: 3.00
Machine Gun Mouth
Agency: Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai
Client: Battlegrounds Mobile India
Category: Sound Editing
Points: 3.00
BEETHOVEN X - THE AI PROJECT
Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client: Telekom Deutschland GmbH
Category: Original Music / Score
Points: 3.00
Better With Pepsi - Wendy's Print
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: P.O.P. & In-Store / Single
Points: 3.00
Machine Gun Mouth
Agency: Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai
Client: Battlegrounds Mobile India
Category: Casting
Points: 3.00
Chicharron Run
Agency: DDB / Paris + Machine Sound / London + Important Looking Pirates / Stockholm + Stink Films / Paris
Client: Ubisoft / Far Cry 6
Category: Animation / Single
Points: 3.00
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna
Category: Production Design
Points: 3.00
EatQual
Agency: DDB Mudra Group / Mumbai
Client: McDonald's
Category: Physical Product / In-Market
Points: 3.00
Millerverse
Agency: DDB / Chicago
Client: Miller
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Bears
Agency: DDB / Chicago + adam&eveDDB / London
Client: Twix
Category: Television & VOD / Short Form - Single
Points: 3.00
#PlayThis
Agency: DDB Mudra Group / Mumbai + 22feet Tribal Worldwide / Mumbai
Client: Spotify
Category: Online Community / Use of Existing Platform
Points: 3.00
Face of Carnival
Agency: sunsetDDB / São Paulo + AB InBev / São Paulo
Client: AB InBev / AMBEV
Category: Utility
Points: 3.00
Recolour the Rainbow
Agency: adam&eveDDB / London + Queer Britain / London + Switchboard / London + Gay Times / London
Client: Skittles
Category: Brand Partnerships
Points: 3.00
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Best of Print
Award:
2022 Print Best of Discipline Pencil
Points:
90.00
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Editorial / Magazines & Newspapers
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2022 Integrated Gold Pencil
Points:
45.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Current Event Response
Award:
2022 Public Relations Gold Pencil
Points:
45.00
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Craft / Printing & Production
Award:
2022 Print Gold Pencil
Points:
45.00
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Pepsi
Title:
Better With Pepsi
Category:
Promotional / Posters - Series
Award:
2022 Design Silver Pencil
Points:
21.00
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Gaming / Mobile
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
McDonald's
Title:
EatQual
Category:
Packaging / Specialty
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Physical Items
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Ubisoft / Far Cry 6
Title:
Chicharron Run
Category:
Sound Design
Award:
2022 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Integrated PR Campaign
Award:
2022 Public Relations Bronze Pencil
Points:
9.00
Client:
Juranyi Theater
Title:
Theater to Go
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.00
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Award:
2022 Print Bronze Pencil
Points:
9.00
Client:
OBHS (Ontario Black History Society)
Title:
#BlackedOutHistory
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Battlegrounds Mobile India
Title:
Game Responsibly - Machine-gun Mouth
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
McDonald's
Title:
EatQual
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Andea Water
Title:
Awa
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
OBHS (Ontario Black History Society)
Title:
#BlackedOutHistory
Category:
Physical Products
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Miller Lite
Title:
Beernaments
Category:
Physical Products
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Miller
Title:
Millerverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Mars / Skittles
Title:
Target the Rainbow
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
OBHS (Ontario Black History Society)
Title:
#BlackedOutHistory
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Andea Water
Title:
Awa
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
McDonald's
Title:
The Golden Number
Category:
Sonic Branding / Branded Audio
Award:
2022 Radio & Audio Merit Award
Points:
3.00
Client:
McDonald's
Title:
The Night Whale
Category:
Broadcast / Single
Award:
2022 Radio & Audio Merit Award
Points:
3.00
Client:
Pepsi
Title:
Better With Pepsi
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Miller
Title:
Millerverse
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Games / Gaming
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Telekom Deutschland GmbH
Title:
BEETHOVEN X - THE AI PROJECT
Category:
Audio
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Klarna
Title:
Get Smoooth Again
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev / Brahma Beer
Title:
Foamy Haircut
Category:
User-Generated Content
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Skittles
Title:
Target the Rainbow
Category:
Online & Mobile Video / Pre-Roll
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Pepsi
Title:
Better With Pepsi - McDonald's Print
Category:
P.O.P. & In-Store / Single
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Battlegrounds Mobile India
Title:
Machine Gun Mouth
Category:
Sound Editing
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
Telekom Deutschland GmbH
Title:
BEETHOVEN X - THE AI PROJECT
Category:
Original Music / Score
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
Pepsi
Title:
Better With Pepsi - Wendy's Print
Category:
P.O.P. & In-Store / Single
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Battlegrounds Mobile India
Title:
Machine Gun Mouth
Category:
Casting
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Ubisoft / Far Cry 6
Title:
Chicharron Run
Category:
Animation / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Klarna
Title:
Get Smoooth Again
Category:
Production Design
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
McDonald's
Title:
EatQual
Category:
Physical Product / In-Market
Award:
2022 IP & Products Merit Award
Points:
3.00
Client:
Miller
Title:
Millerverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Twix
Title:
Bears
Category:
Television & VOD / Short Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Spotify
Title:
#PlayThis
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
AB InBev / AMBEV
Title:
Face of Carnival
Category:
Utility
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Skittles
Title:
Recolour the Rainbow
Category:
Brand Partnerships
Award:
2022 Out of Home Merit Award
Points:
3.00
